As Senior Marketing Manager, I am currently leading the growth of online advertising and email marketing, utilizing systems I developed to manage within budget and to positve ROI. I have developed positive relationships with staff and vendors leading them to achieve several new initiatives. I have recently earned Google Qualified Individual status and a Certificate in Digital Media Marketing from NYU.
Welcome to my website. I am a 15-year marketing professional with progressive experience that spans database marketing, direct marketing, print-on-demand; to more recently, email marketing, internet advertising and online marketing at startups, mid-sized, and fortune 100 companies in both B-to-B and consumer markets.
Career Objective
Match with a fast-growing, small to mid-sized organization, leading all or part of a marketing effort in an environment where I am innovating, improving and profitably managing marketing operations. I am looking for a challenge where I can apply new, cutting-edge marketing strategies that exceed organizational ROI requirements and work in partnership with internal staff, clients and vendors, to champion these ideas through to implementation ...and have fun doing it.
Case Study from my Current Employer: Improved Email Performance
Email marketing to the house list is our most effective channel at Cross-Cultural Solutions. Shortly after arriving on the job, I dug into this effort and worked with internal marketing staff to implement optimal timing, testing and tracking of emails, further improving results. I identified a large number of unsubscribes attributed to a single opt-out method: "all or nothing". I built a project allowing recipients to select email preferences and liaisoned closely with our IT team and Exact Target (our email marketing vendor) to implement. Our leads were happy to choose only specific emails of interest and the end result was 25%+ fewer unsubscribes.
